JUUL Underage Marketing Lawsuit Investigation

The FDA said it conducted an “unannounced on-site inspection” of JUUL Labs’ headquarters.  Per the CNBC report, the agency seized “more than a thousand pages” of documents in the surprise inspection.  The FDA had previously requested materials in April 2018 relating to how JUUL products appeal to kids.  According to the FDA, “[t]he new and highly disturbing data we have on youth use demonstrates plainly that e-cigarettes are creating an epidemic of regular nicotine use among teens.”

According to a CNBC article, JUUL’s sales have surged almost 800 percent over the past year, reaching sales of over $940 million.  JUUL Labs was reportedly in the process of raising 1.2 billion, valuing the company at $15 billion in mid-2018.

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